AR with Ally Bank
Five augmented reality demos for Ally's engineers, designers, and marketers.
How could a bank use augmented reality? I put that question to Ally's engineers, designers, and marketers — then answered it with five working AR demos, two built specifically for banking.
One extended Ally's Super Bowl campaign: scan your statement and your savings buckets come to life in animation. Another gamified security — a 3D animated thief, rigged with Adobe Mixamo, tries to access a credit card, built to pair with a push notification nudging customers toward two-factor authentication.
The bigger pitch covered four trends: experiential marketing for emotional connection, gamification for engagement, personalization through AR, and the interaction data that falls out of all three. Everyday objects are getting digital layers — banks shouldn't be the last to notice.