LOU KROMAHGet your content plan
Lou Kromah, portrait in natural light
fig. 01 / lou kromah
Lou Kromah · Mixed media marketing

We make boring businesses impossible to ignore.

For the businesses nobody makes content about. We turn what you do into videos people actually watch, then run the ads that turn viewers into quotes, leads, and booked calls.

seen in & worked with

fig. 01 / what you get

01

Organic content.

Short form video built for your market, posted every week.

02

Paid media.

Meta and Google ads tuned to one number: booked calls. In every tier.

03

Creator partnerships.

Local creators already talking homes and money, pointed at you.

04

Branding.

A look and voice that make you a brand, not a branch office.

05

Content calendar.

A month of posts planned, shot, and scheduled. You never touch it.

06

Motion graphics.

Kinetic type and explainers that make insurance watchable.

Boring businesses with exciting revenue.

Owner run businesses where one customer is worth thousands and every competitor posts the same tired graphic. If that’s your market, you’re our client.

Insurance agencies.
Make policy talk watchable.
Lenders and loan officers.
Be the name they call first.
Roofing and restoration.
Be ready when the storm hits.
Pool builders.
Dig, build, reveal, book.
HVAC and plumbing.
Fill the calendar before the heat wave.
Pest control.
Turn one visit into years of service.
Trucking and CDL schools.
Recruit drivers with video, not job posts.
Title and closing attorneys.
Win the agents who send the deals.
Tech companies.
Make the product demo something people finish.
Consulting agencies.
Turn the expertise into content, not just invoices.
one shoot, many pieces

Shoot once. Post all month. Advertise all of it.

You give us one day. We capture real photo and video of your people and your work, then build everything else from that footage.

1 shoot day. Real photo and video, on site, with your team.
Short form video.
Reels and TikToks cut from the raw footage.
Carousels.
Stills and stories turned into swipeable posts.
AI explainers.
Your real shots extended with AI to explain the hard stuff.
Motion graphics.
Kinetic type and branded titles over your footage.
Ad cutdowns.
6, 15 and 30 second versions ready to test.
Photos and stories.
For your site, Google profile and daily posts.
then every piece runs as an ad

Most agencies guess which ad will work. We run all of it and let the numbers pick.

Every video, carousel, explainer and motion piece goes into paid testing. Winners get more budget. Losers get cut. Next month’s shoot is planned around what won.

01
Shoot
02
Build every format
03
Run it all as ads
04
Scale the winners
05
Booked calls

fig. 02 / how it works

01

Right platforms, not every platform.

LinkedIn for commercial lines and referral partners. Facebook for community and ads, because your buyers actually live there. Instagram for reels, client stories, and behind the scenes.

02

Content that converts.

Explainers that make the complicated simple (“5 things behind your homeowners premium”). Real client stories, because proof beats promises.

03

Paid social that learns.

Audiences built from your site visitors and client list, inside the targeting rules for your ad category. Every hook, headline, and button tested. Winners get budget, losers get cut. The only number that matters: booked calls.

04

Engagement that compounds.

Every comment and DM answered within 24 hours. Polls that show what your market worries about, then content about exactly that. Joint campaigns with realtors and local businesses that already have your buyers.

fig. 03 / retainers

Fall launch rate · new clients

Sign by Oct 31 and lock in the launch rate for your first 3 months.

Claim the launch rate

Amplify

$4k/ mo

For teams that already have content going. No shoot day. We build on top of what you’re already making and put money behind it.

  • Motion graphics and animated edits made from your existing footage
  • 4 new pieces a month that extend what’s already working
  • Paid media on Meta, run behind your best posts and the new pieces
  • Monthly report
Start with Amplify

Get seen

For a small agency or a single branch team.

$12k/mo$10k/mo
launch rate, first 3 months
  • 1 batch shoot day a month, photo and video for the whole month in one go
  • 12 pieces a month, mixed: real footage, motion graphics, AI creative
  • Full month content calendar, scheduled
  • Paid media on one channel (Meta or Google), managed to booked calls
  • Monthly report

Own the market

For brokerages and operators with more than one location.

$30k/mo$25k/mo
launch rate, first 3 months
  • Weekly batch shoots, 30+ mixed pieces
  • Full funnel paid media, scaled spend
  • Creator partnerships, always on
  • Dedicated motion graphics: explainers and brand films
  • Weekly report and a direct line to Lou
Custom

More than one brand, more than one location, or white label. We become the content engine for your whole roster.

Let’s talk

Launch rate applies to tiers 1 to 3 for the first 3 months for new clients who sign by Oct 31, 2026, then standard pricing. Ad spend is separate at every tier. Every piece goes through your compliance review before it goes live.

fig. 04 / more work

Work from before the pivot to insurance and lending. Same person behind the camera and the ad account, different industries.

Paid Media & Creative · Go to Market · Community2026

Cars & Black Coffee

First Saturday car meet built to put a new Charlotte coffee shop on the map. Equal billing with the paidnfull car club, AI produced creative, and a 3D walkthrough of the real shop people can explore from their phone.

Details
Paid Media & Creative · Go to Market2026

grppd

Golf app. Built the product, then built the launch around it: brand system, rollout video, ad creative, landing page, local go to market. Live on the App Store.

Details
Community · Go to Market2026

Food + AI Hackathon Series

24 hour builds pairing food operators with engineers. Atlanta, NYC, Mexico City. Filled three rooms in three cities.

Details
Community · Go to Market2024

Plugged In

EV Cars & Coffee with the City of Charlotte. Car culture, sustainability, digital art. Built the audience from zero.

Details
Community2023

Dark Mode

Workforce development company that upskilled creatives into UX designers. Founded it, filled it, got it covered in Axios.

Details
Product2025

HAM, Hierarchical Agent Memory

A memory system for AI coding agents. Scope, don't dump.

Details
Community2024

Sustainability Night

An evening of sustainability, technology, and art at Charlotte's Innovation Barn.

Details
Product2023

AR with Ally Bank

Five augmented reality demos for Ally's engineers, designers, and marketers.

Details
Go to Market · Product2026

Growth Command Center

The reporting and lifecycle dashboard Journey Foods didn't have until I built it. Subscriber management, opt in handling, HubSpot sync, and a lead gen rebuild shipped as 27 prioritized stories. The same follow up machinery I build for paid media clients.

Details
Product2026

Supply Chain Portal

Journey Foods' sourcing platform. Led architecture, the five lens role system, and the API strategy. Converted a 15 module scope into stories a team could build against.

Details

faq

Ideally yes, because faces build trust. But if you’d rather not, motion graphics and AI creative carry a lot of the load.

One shoot day. A month of content. Calls on your calendar.

Get your content plan